Services → Facebook Marketing
Service 04 of 05

Facebook Sales
Marketing

Pixel setup, server-side tracking and conversion event optimisation to maximise your ad spend ROI and reach the right audience consistently — without losing data to iOS or browser restrictions.

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0
Avg. Event Match Score
0%
Avg. ROAS Gain
0%
Pixel Match Rate
< 5%
Event Mismatch Rate
Events Manager — Live Stream ● RECEIVING
Events/hr: 847
Match Score: 9.4 / 10
Dedup Rate: 99.1%
The Problem & Solution

Browser Pixel Alone
Is Not Enough

iOS 14.5+, ad blockers and browser privacy settings block up to 40% of pixel events. Server-side CAPI fills the gap — permanently.

❌ Browser Pixel Only
What You're Missing
iOS 14+ blocks 30–40% of purchase events
Safari ITP removes cookies in 24 hours
Ad blockers intercept pixel JS calls
Facebook sees far fewer conversions than actually happened
Lookalike & retargeting audiences starved of data
CBO optimisation cannot learn properly
60%
Events Captured
3–5
Event Match Score
High
CPR (Wasted Spend)
✅ Pixel + CAPI (Our Setup)
What You Gain
Server sends events directly to Facebook — no browser needed
iOS-proof — every purchase captured regardless of device
Event deduplication prevents double-counting
Facebook algorithm sees full conversion data — optimises better
Lookalike audiences built on real, high-quality purchase data
Event Match Quality Score jumps from 3 → 9+
98%
Events Captured
9.4
Match Score
+38%
ROAS Gain
Technical Setup

How the Full Tracking
Architecture Works

Two data streams hitting Facebook simultaneously — browser events for speed, server events for reliability. Best of both worlds.

Dual-Signal Architecture
// How browser + server events flow to Facebook
👤
Customer
BROWSER
SERVER
🌐
Facebook Pixel
(Browser JS)
🖥️
Your Server
(CAPI Gateway)
📘
Facebook API
(Both Signals)
Deduplication Engine
⚡
Facebook Ads Algorithm
Match Score: 9.4 / 10
Event Match Quality Score
// Facebook rates signal quality 0–10
0/10
Your Event Match Quality
Poor
0–3
Average
4–6
Excellent
7–10
Before ZYNTRA setup 3.2 / 10
After ZYNTRA setup 9.4 / 10
Performance Data

Numbers From
Real Clients

0
Avg. Match Score
Up from 3.2 before setup
1
0%
ROAS Improvement
Average across clients
2
0%
Events Matched
Up from ~60% browser only
3
0%
Lower CPA
Cost per acquisition drop
4
ROAS Before vs After CAPI
// Return on ad spend across 5 clients (x)
Events Captured Over Time
// Browser pixel vs Pixel + CAPI (%)
Purchase Attribution Breakdown
// Where conversions are tracked from
Signal Quality Improvements
// Per metric: before vs target
Event Match Quality Score9.4/10
Purchase Events Captured98%
Deduplication Accuracy99.1%
iOS Conversion Recovery+88%
Audience Strategy

Retargeting Audiences
We Build For You

With quality pixel data, we build precision audiences that Facebook uses to find your highest-value customers automatically.

👁️
Website Visitors (All)
Everyone who visited any page in last 180 days — top of funnel
0K+
Audience Size
📦
View Content (Product Pages)
People who viewed specific products — warm audience with intent
0K+
Audience Size
🛒
Add to Cart — Not Purchased
Highest intent — abandon cart, show retargeting ads with urgency
0.2K
Audience Size
✅
Past Purchasers (Custom)
Existing buyers — exclude from acquisition, upsell with new offers
0.8K
Audience Size
🎯
Lookalike — 1% (Purchase)
Facebook finds people most similar to your buyers — highest-quality cold audience
0M+
Audience Size (BD)
What We Do

Everything in
One Setup

Facebook Pixel Setup

Full pixel installation via GTM or direct code. All standard events configured — PageView, ViewContent, AddToCart, InitiateCheckout, Purchase — plus custom events for your funnel.

Server-Side Event Tracking

Conversions API implemented via Google Tag Manager Server-Side or direct API integration. Events fired from your server to Facebook — browser-independent and iOS-proof.

Conversion API Integration

CAPI with event deduplication using event_id matching — so the same purchase doesn't get counted twice from browser and server. Clean, accurate attribution data every time.

Ad Account Audit & Fixing

Full diagnostic review of your existing ad account — pixel health, event quality, campaign structure, audience overlap, budget allocation and creative performance. Actionable fix list provided.

Retargeting Audience Setup

Build and configure all retargeting custom audiences — website visitors, product viewers, cart abandoners, purchasers — plus 1%, 2% and 3% lookalike audiences based on purchase data.

Audit Report Delivered

After setup, you receive a full audit report with before/after screenshots, event quality scores, ROAS comparison and recommendations for ongoing campaign optimisation.

Audit Sample

What a Typical Account
Audit Finds

These are the most common issues we find and fix. Is your account suffering from any of these?

⚠️Pixel firing on wrong page — purchase event on cart pageCritical
🚫No server-side CAPI — losing 30%+ of iOS conversionsCritical
🔄Duplicate pixel events — same purchase counted 2–3xWarning
📊Event Match Score below 5 — algorithm starved of dataWarning
👥No retargeting audiences configured — leaving money on tableCritical
🎯Lookalike audiences based on email list, not purchase eventsWarning
✅ViewContent event firing correctly on product pagesPass
🏪Pixel not connected to product catalog — DPA ads impossibleCritical
✅PageView event firing on all pagesPass
💰No value parameter in Purchase event — ROAS uncalculableWarning
📵No AddToCart event — cart abandonment retargeting impossibleCritical
✅Domain verified in Business ManagerPass
Setup Process

Full Setup in
3–5 Days

01

Account Audit

Full diagnostic of your existing pixel, events, ad account and Business Manager setup. Issue list documented with priority ranking.

02

Pixel Installation

Clean pixel setup via GTM or direct code. All standard events implemented with correct parameters including value and currency.

03

CAPI Integration

Server-side Conversions API configured. Event deduplication with event_id implemented. Test events verified in Events Manager.

04

Audiences Built

All custom retargeting audiences and lookalike audiences created and configured. Exclusions set up to prevent wasted spend.

05

Report & Handover

Full audit report with before/after scores. Video walkthrough of what was done. 2-week monitoring support included.

FAQ

Common Questions

Do I need technical access to my website?
Yes, we need access to your website (Google Tag Manager, WordPress admin or server access depending on the setup method), your Facebook Business Manager and your Ads account. We handle everything from there and do not need ongoing access after setup.
What's the difference between Pixel and CAPI?
The Facebook Pixel is a JavaScript snippet in the browser — it fires when a page loads but can be blocked by iOS, ad blockers and browser privacy settings. The Conversions API (CAPI) sends events directly from your server to Facebook — it cannot be blocked by anything on the customer's device. Together, they capture virtually 100% of conversion events.
Will this improve my ad performance immediately?
You'll see Event Match Quality scores improve within 24–48 hours of setup. ROAS improvement is gradual — as Facebook's algorithm relearns with the better data, campaign performance improves over 2–4 weeks. Most clients see meaningful ROAS gains within the first week.
My ad account got restricted — can you fix it?
We can audit your account and identify why it was restricted, and guide you through the appeal process. However, we cannot guarantee Facebook will reinstate accounts — that decision is Facebook's alone. For restricted accounts, we often recommend setting up a fresh Business Manager with a clean structure.
Ready to Fix Your Tracking?

Stop Losing
Conversion Data

Every day without CAPI is conversions Facebook can't see, and ad spend being wasted. Let's fix it this week.

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